With expert knowledge in B2B marketing and a knack for B2C strategies, I create content that drives both engagement and leads. With over 6 years of experience in social media management and paid advertising, I’ve helped medium to large brands boost brand awareness and reach new audiences. I also specialize in developing brand tone and voice from scratch, helping emerging brands carve out their unique identity and stand out in a crowded digital landscape.
Proficient in SEO, SEM, and AEO strategies, I optimize content and campaigns to maximize search visibility and traffic. Leveraging tools like Google Analytics, Ahrefs, and Moz, I craft data-driven strategies that boost organic rankings and improve paid ad performance. My approach focuses on balancing technical SEO with engaging content that aligns with user intent, ensuring higher conversions and long-term growth.
I build meaningful connections between brands and the media, securing high-value features and interviews that amplify brand visibility. With experience in crafting compelling press releases and managing media outreach, I help brands position themselves as thought leaders. My approach ensures that each story resonates with target audiences and aligns with broader marketing goals.
Skilled in tools like HubSpot, MooSend, and MailChimp, I streamline marketing processes through automation, ensuring efficient and personalized customer journeys. From lead nurturing to campaign automation, I design workflows that drive conversions and customer retention. I also integrate CRM strategies to track engagement, measure performance, and optimize marketing ROI.
With a data-driven approach to email marketing, I create targeted campaigns that engage, inform, and convert. From crafting compelling copy to A/B testing subject lines and CTAs, I focus on boosting open rates, click-through rates, and conversions. My experience spans newsletters, drip campaigns, and product announcements, all tailored to meet specific audience needs.
Blending creativity with strategy, I design visually impactful graphics that align with brand identity and marketing goals. Proficient in Adobe Creative Suite and Canva, I produce everything from social media creatives to email templates and infographics. Each design is crafted to capture attention, communicate messages effectively, and drive engagement.